inesxrodriguez UGC Creative Portfolio

CREATIVE PORTFOLIO

INÉS RODRIGUEZ

Paris, France

Who is Inés?

Hey! I'm Inés, a 26-year-old passionate about creating content based in Paris, France. Having studied communication science and worked in digital marketing, social media, and project management; I have become familiar with understanding the media and how they operate.

With each content creation, I strive to build a strategy and a vision that communicates how your product/brand is the solution. I love creating engaging, impactful, high-quality, and visually pleasing content.

Your brand's vision is essential to me, so not only do I dedicate time to researching your brand, but also your competitors and what's working in your industry. Let me help you take your content to the next level!

ABOUT UGC

USER

GENERATED

CONTENT

UGC is a digital marketing asset that presents original, brand-specific content created by customers and published on social media or other channels. UGC comes in many forms including images, videos, reviews, testimonials...

Why is it useful?

Customers are no longer resonating with unrealistic ad campaigns curated by brands. They want to see real people sharing real thoughts on a product or service. UGC provides trustworthy content and helps grow brand presence and awareness through dynamic photo and video content.

UGC FACTS

92% of consumers trust content coming from authentic creators more than branded content

79% of people say UGC highly impacts their purchasing decisions

74% of consumers rely on social media to inform their purchasing decisions

UGC is 42% more effective and has a 6.9x higher engagement rate than branded content

UGC-based ads get 4x higher click-through rates and a 50% drop in cost-per-click than average

Consumers on average spend 5.4 hours per day with UGC content

Sources: awario.com; nosto.com; aspire.io; buffer.com; everyonesocial.com

UGC Creator ≠ influencer

UGC creator vs influencer: what's the difference?

An influencer uses their platform and audience to promote products and brands. Therefore, with influencers, you pay for their audience and the following they have based on their niche and engagement on social media.

With UGC creators, brands get focused and specific content created directly for their social media platforms, ads, websites, email marketing campaigns, etc. UGC is much more beneficial for brands who are looking to build authentic and organic engagement.

How I can help your brand

Using eye-catching visuals and transitions, trending music, and engaging hooks, you can be sure to receive visually inviting content that aligns with your branding.

I strive to arouse a feeling, an emotion that pushes the viewer to take action within seconds. With me as your content creator, your target audience won't be able to look away!